Is Social Proof a Good Thing?

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I love that like analogy that you just put out there. You see it all the time with like, oh, Facebook gods don't work because I tried it and it didn't work, but they didn't like test a bunch of things or they didn't try new things. That's why experience markers in that field will know like, "Oh, it does work because I've seen it work" So if people already know what they want, like, I don't care that other people like that. But when we're in an uncertain situation, when we're unsure of what to do, we haven't been here before is where we're much more likely to lean on social proof as

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