Brands Don't Exist Unless Humans Make Them

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When you're positioning a brand really the art of sacrifice. You can only really own one or two or three attributes and only have one mission statement. Brands don't exist unless humans make them. We tend to like when they're consistent, predictable. Humans are messy and complicated.

Debbie Millman is a writer, designer, educator, artist, brand consultant and host of the podcast, Design Matters. Debbie was named one of the most creative people in business by Fast Company Magazine and one of the most influential designers working today by Graphic Design USA. She is the author of 7 books, including her most recent, Why Design Matters: Conversations with the World’s Most Creative People

In this episode, Eric and Debbie Millman have an interesting discussion about why design matters in every aspect of your life..

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Debbie Millman and I Discuss Why Design Matters and …

Her book, Why Design Matters: Conversations with the World’s Most Creative People
Her slow process of shedding shame from her traumatic past
Finding her way back to creative work after pursuing security
Taking small steps and practicing every day can bring forth hope
Design is about intention and decision making about everything
Learning to deal with rejection and to perseverance
How confidence comes after you do something many times
Expecting things to be hard and messy

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If you enjoyed this conversation with Debbie Millman, check out these other episodes:

How to Stay Creative with Austin Kleon

Creative Thinking and Action Through Designs with Sarah Stein Greenberg

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