Growing Greatist to 50M Visitors w/ Derek Flanzraich
Content and Conversation: Organic Growth Insights from Siege Media
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How to Build a Manual Link Building Strategy
Every article we would write had a specific channel we thought would like be the best to distribute it on. So think of it as like Facebook or Pinterest or what Instagram or whatever. We had who our target customer type was that we wanted to reach, what communities they were in and we were going to like seed it in. And again- Clear distribution plan is- Yeah, like built into it. The same way coming back to like that temple idea, the same way like a Marvel movie has a plan, right? They've already done the deal with McDonald's to like have the Happy Meal snacks, right? Right?"
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