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13min chapter
20VC: ServiceTitan Would Not Be the Success if We Raised VC Earlier: How to Build a Dominant Vertical SaaS Business, How to Master Going Into Enterprise, When & How to Launch Second Products with Ara Mahdessian, Co-Founder @ServiceTitan
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Building a Premium Brand and Focusing on Customer Success
This chapter emphasizes the significance of being viewed as a premium option by delivering high value and focuses on building a brand associated with success, highlighting Service Titan's success in the contracting industry. It discusses the impact of strong customer relationships on reducing acquisition costs and market efficiency, underlining the importance of customer success in achieving financial rewards and expansion into new markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode