Why That Worked  – Presented by StoryBrand.ai cover image

#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

Why That Worked – Presented by StoryBrand.ai

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Intro

This chapter examines the recent changes to Southwest Airlines' baggage handling policy and its impact on the company's brand identity. The discussion highlights how this shift could affect their marketing strategy and explores potential financial opportunities in light of these modifications.

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