What Got You There with Sean DeLaney cover image

#285 Zoe Chance- Mastering Influence & Persuasion

What Got You There with Sean DeLaney

00:00

How to Change Someone's Mind

Mentor Rilic sophanete says ease is the best predictor of behavior. He argues that changing people's minds doesn't necessarily influence their behavior. The five a day campaign to get people to eat more fruits than vegetables, has been 'the most expensive public health marketing campaign in history'

Play episode from 23:56
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app