Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Profit Margins and Industry Transitions in Agency Management
This chapter addresses the struggles agencies encounter in managing workload and profit margins. It highlights the need for appropriate client charges, the strategic use of freelancers, and the complexities of entering new industries with potentially discounted services to gain credibility.
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