322: Building B2B Brand and Demand in Tandem
Renegade Marketers Unite
00:00
Navigating Growth in Tech Marketing
This chapter reflects on an individual's journey in a leading tech company, emphasizing the importance of a supportive culture for personal and professional growth. It explores the evolution of marketing strategies amidst rapid company growth, highlighting the need for integrated campaigns and collaboration between marketing and sales teams. The conversation also critiques traditional gated content practices and advocates for a more insightful, engagement-driven approach to marketing metrics and demand generation.
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