How e.l.f built a billion dollar beauty brand - Kory Marchisotto
Uncensored CMO
00:00
Success through Agility, Diversity, and Collaboration
The chapter delves into a beauty brand's journey of maintaining agility in product development, fostering a culture of ownership through equity grants, and expanding their reach through diverse collaborations with disruptor brands. It highlights the brand's success in appealing to a wide age range and demographic, showcasing their transition to emerging media and TV advertising. Additionally, the chapter explores the importance of strategic partnerships in driving brand exposure and success, emphasizing values of positivity, inclusivity, and accessibility in their campaigns.
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