2min chapter

The Next Big Idea cover image

LOONSHOTS: The Science of Generating Crazy Ideas (Safi Bahcall & Daniel Pink)

The Next Big Idea

CHAPTER

How to Manage the Transfer

You have to separate your artists and soldiers, which includes creating completely different systems. If you're manager or leader, your job is the transfer - that's where most things fail. Get the baby ideas out, not too early, not too late. E put the way back. Because most ideas fail. And if you don't get te feedback from the field to the artist, it'll just die. You need to manage the touch and balance between these two groups,. because that's the key. No one else can be in charge of the transfer. I it's from the top. This is the chosen project this year. Llet's part the part to seaze and make way.

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