EP 153 | Aggelos Mouzakitis (Glofox) - Taking a more human approach to diagnosing churn and retention.
CHURN FM
00:00
Why Did You Stop Using a Solution?
People tend to either forget the result that they churned, or they might attribute it to different results for example. The question is why did it start being too expensive for you now? And too expensive compared to what? That's the first question. Why did you stop using it? When did you start? Well, when did you stop use it? What happened? What did we fail to do? So business don't really recognize that. They take feedback at the face value, and they're like, oh, it's we're too expensive. We should get cheaper. Or people are not using us any more.
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