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Web 3, Customer Acquisition, and Value Props (Twittersode)
Marketing Against The Grain
What's the Difference Between Leador Cost and Usurer Cost?
Twitter is trying to figure out the economics of acquiring people through communities, and that customer acquisition cost is going to be basically an alpometric of how effective our community strategy is. So my whole thing on all this is, it's never an ore. It's always in end. We're not going to give up customer acquisition cost. What we're saying is community acquisition cost isgoing to be the precursor. And i take that same amount of money and citivize my community, drive ofurls, be advocates, spread word of mouth, drive the brand - you can a factor, basically, in customer acquisition cost on top of that.
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