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TCC Podcast #355: 5 Critical Moves to Grow a Successful Copywriting Business with Kira Hug and Rob Marsh
The Copywriter Club Podcast
How to Ask Good Questions on a Sales Call
The key is to ask these questions ideally on the sales call. You can start to really put together the numbers and understand the value of the project you're working on, not just over this next month but over the next few years. What is your typical opt-in rate? How many times a visitor needs to be there before they purchase or what the value of a visitor is in terms of purchases down the line? This isn't just a sales copy either. If you're writing blog posts, how many people will see each blog post? And so if this has your brain thinking, wait a second, I need to figure out how to do this," he says.
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