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BYD Seal 2024 | S02E19

MotorInc First

00:00

Enhancing Performance and Market Positioning

The chapter explores ways for a car brand to improve its performance and overall appeal to compete with established luxury brands. It discusses the importance of refining suspension, steering, interiors, and driving experience for a more compelling offering. Additionally, it delves into market dynamics, consumer perceptions of Chinese brands, and potential growth avenues for new entrants in the EV space.

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