Data Is Only as Good as the Decision It Helps You Make

With all the new tools and technology We have it's almost easier to say let's save everything Yes, which is in a way a bit of a naive thing to do Mm-hmm because at the end of the day that data is only as useful as the decision it helps you make Absolutely. I know companies that really hold tons of data for at least three four years and not a scratch not a dent on the data Yeah,. And they're paying all this money to you know keep all our their sands You know chock full of data  which does not make sense Because it is not answering even one single business question. Can it even answer one single business questions because that data