The Secret to Creativity Is Based in Patterns

Professor Drew Boyd invites us to think inside the box and to put constraints around our minds in order to be more creative and awesome at our jobs.

You’ll Learn:

1) The 5 patterns responsible for the majority of innovation

2) Why brainstorming is sub-optimal

3) Why it’s better to think inside the box than outside the box

About Drew

Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and professor at the University of Cincinnati. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more creative.

Items Mentioned in this Show:

• Sponsor: TextExpander
• Drew’s Book: Inside the Box: A Proven System of Creativity for Breakthrough Results
• Drew’s website: http://www.drewboyd.com/
• Book: Raising Thinkers: Prepare Your Child for the Journey of Life by Tremain du Preez
• Idea: Brainstorming by Alex Osborn
• Journal Article: Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking?

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep187.

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