Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Gwyneth Paltrow: “Transaction can actually be a service”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

How to Build a Corporate Culture

Goop is undeniably your company, so the culture's yours. How do you think about deliberately building that and what does it stand for? "I didn't grow up in a corporate culture," she says.

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