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THINK AGAIN - Commented Book

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Why Red Sox Fans Hate Yankees Fans?

Over 1,000 Red Sox and Yankees fans were asked to list 3 negative things about their rivals. They mostly used the same words to describe one another: accents, beards and corn chips. Psychologist George Kelly observed that our beliefs are like pairs of reality goggles. Once we've formed those kinds of stereotypes, for both mental and social reasons it's hard to undo them.

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