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THINK AGAIN - Commented Book

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The Importance of More Reasons in a Debate

There are times when preaching and prosecuting can make us more persuasive. Research suggests that the effectiveness of these approaches hinges on three key factors: How much people care about the issue, how open they are to our particular argument and how strong will they are in general. The ideal number of reasons varies from one circumstance to another. People tend to see quantity as a sign of quality.

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