Apple’s Movie Strategy, the ‘Saturday Night’ Trailer, and Small Screen Recommendations With Sean Fennessey
The Watch
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Navigating Apple's Film and TV Landscape
This chapter explores the challenges and strategies Apple faces in the competitive realm of film and television production. The discussion highlights Apple's attempts to attract top talent, the implications of shifting distribution models, and the complexities of marketing their projects. Additionally, it reflects on how high-profile actors and traditional cinematic concepts are adapting to the evolving streaming landscape.
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