The Ephemeral Nature of Trending Topics

We asked 1,500 people globally. Have you heard of any of the following 10 trends? And these are the ones that marketers can't stop talking about. Barbecore, cottagecore, indie sleaze, vibe shift, etc. 43% people have not heard of a single one. But then further, for those who have heard of one of these very important things happening in culture, quote unquote, we asked, well, have you made any lifestyle decision? You made a purchase a post? Have you engaged with this at all? And less than 44% have actually engaged?"