Gen C cover image

Being Ahead of the Curve With Co-Founder of BFF and Club CPG, Jaime Schmidt

Gen C

00:00

Nat Geo

A big Nat Geo story just came out about NFTs, which is very much a primer that felt about a year too late on what NFTs were. I think when it's done by a really famous artist, that's a weird line, right? Like artists critique society in a million different ways. And of course, this includes consumerism. Sometimes that can be a very good thing for the brand. So let's see where it lands.

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