Most people, i think, they're trying to build products that will give them the experience of winning the lottery. Eh, and tha, that's really not how it works. What you've got to do is build a product and then innovate, innovate,. innovate, innovate, innovate, innovate. You never stop inventing. There's no ticket that says, now you're done. I remember being an editor of fast company when a the amazon fire phone came out, remember? And that was like a massive flop, yes? The press was treating it like, oh, jeff bazos, you know, he wants to be more than just a cheap retailer on

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