How to really understand your audience - Yusuf Chuku, NBCUniversal
Uncensored CMO
00:00
The Importance of Audience Representation in Advertising
i know you've done some work on audience representation as well so talk to me about what understanding you have of representation in advertising. We found that 93 percent of people are interested in learning about cultures other than their own and which is new. 67 percent of consumers kind of go i expect brands to help me satisfy that curiosity but also brands, he says. I want my culture uplifted and seers in situations that are beyond staring like you know it's not just it's multi-faceted according to him.
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