I want to talk specifically about your industrialists dilemma class, because it is super popular among our students. One of the things that we saw great leaders, and these leaders, you know, ceos on down, they had was called a product manager mind set. You have to be a great story teller. And i think one of the best people i ever saw in that was brian cornell, the ceo of target. He talked about what target was trying to do but also how he could transform his company. That really leadership as the ability, whether you're in an existing organization that's been around for a long time, or you're in one of these upstarts
In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.
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