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029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
The Long Game
Did You All Work With Content and Editorial?
On the editorial side, m, it really was about feeding back to the editors, the editor in chief, the analytics we were seeing about the the articles and what was working and what wasn't working. They used to small editorial team, like six, seven people, or it's a small company, and they're trying to cover the entire realistate industry. We looked at how much time are you putting to the writing of these wires? And so werok, if we got rid of this type of content, could you do more of this other type of content which was more immediate? So that's one example of working with editorial. The other time we helped editorial was,
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