Are you worried about the consolidation or there's so many players now? I just got a notice from Hulu they're adding higher prices. We don't disclose that in fact. You know over time when people aren't tethered to to cable or direct TV how many subscriptions will people have? How much are people willing to pay per year for them? Which ones? Will people subscribe to certain ones? How many will they subscribe to all year versus just for a series that they want to watch and kind of jump in and out of that subscription? I think it's all TBD. So last question and then we'll get to questions with the audience. What is the most the biggest challenge you think