Rapid Response: Riding the Ozempic wave, w/RO's CEO Zach Reitano
Masters of Scale
The Evolution of Obesity Solutions
This chapter examines the surge in demand for weight loss medications such as Ozempic and Wagovi, unpacking the factors contributing to their popularity among the U.S. population. It blends personal narratives with strategic business decisions as the speaker's company transitions from erectile dysfunction remedies to targeting obesity, detailing challenges faced during this shift. Through a family story illustrating the impacts of obesity and medication, the chapter challenges societal views on weight issues while highlighting the importance of branding and operational adaptations in a competitive market.
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