i think sponsorship is more towards like endorsement than like advertisement. A lining with that like person, that human who is making it and has that value can have tremendous leverage for the supporting company or advertiser. i just think there's more of these kind of very human, very handcrafted sort of things tat can be done with sponsoring companies that aren't like ads.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast.
Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media.
In today's episode, we discuss:
- transitioning from managing a large media brand to being a solo creator
- the value of consistency as a publisher
- how the newsletter industry and "creator economy" are likely to develop in the future
You can find Brian on Twitter, and Louis is at @louisnicholls_ .