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In may 20 13, the team invented tinder's best known feature, the swipe on the up. By 20 14, tinder uses were said to be swiping a combined total of one billion times per day. And its rapid growth made the founders into tec royalty. They initially have to start asking people like qi, you know, dout mo this ba daversion and tested out with them. But they quickly tried to soften it down to like, a flirting game or something more easy like that.