Kids Media Club Podcast - Guest, Ricardo Briceno, Chief Business Officer at Gamefam
Kids Media Club Podcast
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The Potential of Roblox for Brand Engagement
This chapter explores the potential of Roblox as a platform for brand engagement, especially with younger generations. It discusses the similarities between Roblox and YouTube in terms of popular genres and trends, as well as the potential for user-generated content gaming to turn viewers into real fans. The chapter also highlights the importance of finding the right partner and objectives before embarking on a Roblox project.
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