The Five Reasons Why You Must Create Content in House

If you don't understand your customers and you dont internal subject matter expertise, then hire an agency would probably work better. It's preferred sometimes if it's an internal subject matter expert. But i had a lot of success using external people, like their third parties. My buyers trust them. They speak at conferences, they use our product. And those were really good people to interview for the podcast. Ye, we internally and externally think we have the subject matter experts in spade. So that, kanne gives me the direction i needed to appreciate it. Thanks.