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Amazon Seller Ben Leonard - In-Depth

Seller Sessions Amazon FBA and Private Label

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The Importance of Due Diligence in Selling Your Business

I didn't do my proper due diligence on the broker I worked with. The valuation they placed on this was way too small. And it would have undervalued the business in the region of half million because of this frankly rookie mistake that no one, even the senior people who signed off on it had made. It wasn't near fatal, but it nearly cost me half a million dollars. That's quite a chunk. So that's, yeah, but that wasn't fatal.

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