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4min chapter
Making Your World Bigger with Michelle Zatlyn
Startup Canada Podcast
The Power of Storytelling and Personal Branding in Entrepreneurship
This chapter stresses the significance of standing out as an entrepreneur by leveraging good storytelling skills, being easy to do business with, and projecting a strong personality. It emphasizes the power of turning your work into engaging narratives to captivate customers and establish a considerable presence, all while emphasizing the importance of authenticity and professionalism to avoid straying into fraudulent territory.
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