Startup Canada Podcast cover image

Making Your World Bigger with Michelle Zatlyn

Startup Canada Podcast

CHAPTER

The Power of Storytelling and Personal Branding in Entrepreneurship

This chapter stresses the significance of standing out as an entrepreneur by leveraging good storytelling skills, being easy to do business with, and projecting a strong personality. It emphasizes the power of turning your work into engaging narratives to captivate customers and establish a considerable presence, all while emphasizing the importance of authenticity and professionalism to avoid straying into fraudulent territory.

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