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Unlocking Employee Advocacy for Business Growth with Andrew Seel

Curious Business: Insights for B2B Growth

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Measuring Employee Advocacy Success

This chapter examines the evolution of metrics in employee advocacy programs, emphasizing the transition from engagement-focused measures to assessing tangible business impacts over time. It outlines the importance of a clear strategy and ongoing employee support to foster genuine participation and authenticity in advocacy efforts. The discussion also highlights the increasing significance of social media presence and generative AI in enhancing brand visibility and authority.

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