15min chapter

G4 Podcasts: Gestão e Alta Performance cover image

QUAL O SEGREDO DAS STARTUPS DE SUCESSO? | PAPO DE GESTÃO

G4 Podcasts: Gestão e Alta Performance

CHAPTER

Desafios e Estratégias no Investimento em Startups

Este capítulo explora as experiências na criação de estratégias de marketing e ativação de marcas para startups, como iFood e Easy Taxi. Os participantes discutem a transição de modelos de negócio e a importância de investimentos em startups promissoras enquanto enfrentam um competitivo mercado de food delivery. Além disso, abordam a dinâmica do investimento em early stage e as relações fundamentais entre investidores e fundadores na América Latina.

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