16min chapter

How Leaders Think with Kenny Lange cover image

How Alexander Fruth Thinks About Relationship-Based Fundraising for Long-Term Impact

How Leaders Think with Kenny Lange

CHAPTER

Evolving Fundraising: From Transactions to Relationships

This chapter explores the transformation of fundraising from a transactional model to one focused on building meaningful relationships with donors. It underscores the importance of personal connections and culture of philanthropy within nonprofit organizations, highlighting how inclusivity and effective strategies can enhance long-term donor engagement. The discussion emphasizes the role of leadership and all team members in fostering a supportive environment for relationship-based fundraising.

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