19min chapter

The Daily Stoic cover image

Annie Duke on Knowing When to Quit

The Daily Stoic

CHAPTER

The Struggle of Letting Go

This chapter explores the emotional challenges of releasing unsuccessful products and outdated beliefs in business and personal identity. Using the history of Sears as a case study, it illustrates how emotional attachments can cloud judgment, often leading to poor decisions. The discussion highlights the psychological aspect of cognitive dissonance, emphasizing that acknowledging the need to change is a courageous act of personal growth.

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