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So, what do you do once you've been creating content? How do you turn all those views and those followers into a targeted lead who might buy your eventual product? That's what we're going to talk about today. 

We're in part three of this mini series, based on my book: ’How to get paid for what you know’ which drops next week, March 22nd - I’m so excited about this! 

We've been unpacking some core concepts of building your own income stream based off of the book and today we have to talk about one of the most important things you will do in your online journey, which is not just create content, but funnel those people into your email list so that you can eventually offer them a paid offer, product service, whatever it's going to be.

This is a missing link for people. So pay attention today. As we dive into one of the most critical parts of making money online: your lead magnet.

In this episode you'll learn:

• What the anatomy of a great lead magnet is and how it puts money in your pocket
• Why most people go about creating their lead magnet the wrong way, and end up capping their customer acquisition potential
• How to build out a solid suite of lead magnets and maximize your lead generation effortlessly

Hope you enjoy!
- Graham