The book is called eating the minud, which means we eat the experience not the food. The author explains that as you go up the hierarchy of percepts, like the ah, taste is weak. Taste can influence people's a perception of taste much more by playing with all the other stuff that's in the model and focusing over there. Aoso matry outlined how vision is the strongest sense and and tastes is the weakest. So if you were trying to apply this to do things that are good, what would you how can you improve your success in marketing and business?