Sixteenth Minute (of Fame) cover image

the dress

Sixteenth Minute (of Fame)

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The Viral Mystery of 'The Dress'

Exploring the viral phenomenon of 'the dress' in 2015, this chapter discusses how social media platforms like Twitter and Buzzfeed amplified the debate on the color of the dress. It highlights the impact on engagement and profitability for organizations, reflecting on the broader implications of viral content and societal responses.

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