DTC POD: How The Best Brands Are Built cover image

#280 - This Week In Consumer & Commerce: China, Vertical Integration, Supreme, Lalo, & more.

DTC POD: How The Best Brands Are Built

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The Problem With Coupons

"I think there's I think there's two sides to coupons, right? And there's certain brands that like, I don't really care if a couple more people are using a coupon if they weren't going to buy," he says. "What you don't want and what some of these solutions are targeting is You don't want to cannibalize existing traffic where someone comes to your site ready to make a purchase goes in Google's whatever coupon code."

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