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The Zanzibar and Other Building Poems

99% Invisible

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Taking a Chance on Redundant Buildings

When he wasn't tricking his clients, Rodrigo was interpreting dreams. And that's important because he was naming buildings that hadn't been built yet. Choosing the name was the last step before the brochures could be printed up. Those brochures were what the buyers took to the bank when they asked for a loan. If enough apartments were sold, the building went up. If not, the project was abandoned.

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