How Do We Get More Customers to Buy Our Trucks?

Rich Lebarker: I think the industry is going to be very happy that we brought those two into this space. Companies like Toyota and Starbucks and Coca Cola come to them to make their data work better for them. So it's just very cohesive and self-learning. And what used to take weeks or months now is taking minutes because it's self-identifying. Jeff Bezos: You're taking it up a notch when it comes to leadership at the top to continue with this vision.