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2min chapter
Winning Brands Play by Different Rules
Marketing Against The Grain
How to Change Perception of Your Business
When a company has established themselves aroundsolving a problem in a particular way, it is near impossible to change how people perceive them. The perception more or whon the perception rases. And i think that is like one thing that, if you are a challenger brand, it's a huge opportunity. If you can truly do wat kep a saying, which is, how do i re define the way some one thinks about that, and how can i facilitate that change within my products? Nail both the aspirational, transformational message, but then i actually have the real product, functional, deliverable within the way that i help them solve that problem.
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