The World’s #1 Personal Development Book Podcast!
In this episode, I have the pleasure to interview author Brian Kurtz.
Brian has been a serial direct marketer for over 35 years and never met a medium he didn't like. Brian has been responsible for the mailing of close to 2 billion pieces of direct mail and for the distribution of millions of other impressions and promotions. He has been committed to working with the most innovative direct marketing technique working with some of the greatest consultants and copywriters who have ever lived!
Our conversation today is all about his book Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. Marketing isn’t everything, according to Brian Kurtz. It’s the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.
Please enjoy this amazing conversation with Brian Kurtz.
Brian Kurtz Website: www.briankurtz.net
Buy The Book: www.overdeliverbook.com
Today’s episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial.
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