Rent The Runway's Jenn Hyman At The HIBT Summit
How I Built This with Guy Raz
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Introduction
Jen Hyman is the co-founder of Rent the Runway, a company that rents out designer clothes to women for special occasions. Diane von Furstenberg and hundreds of other designers signed on when she first came up with the idea in 2008. She learned along the way how to introduce a disruptive idea slowly by starting with something more digestible than renting a tuxedo.
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Transcript
