12min chapter

Acquired cover image

Starbucks (with Howard Schultz)

Acquired

CHAPTER

Origins of Starbucks and the Entry of a Key Figure

Delve into the history of Starbucks before the arrival of a pivotal figure, showcasing the origins of the company with three founders and setting the stage for the entry of Howard Schultz. Learn about the early days of Starbucks, its connection to Pete's Coffee, and the speaker's first encounter with the brand leading to a vendor-customer relationship.

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