The Half Life of Companies and the Influence of Culture and Capitalism

The chapter discusses the concept of the half life of a company and explores examples of companies like Microsoft, Nokia, and Nintendo. It also delves into the influence of culture and capitalism on companies, questioning the focus on making more instead of making better.

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Is AI real or just magic pretending to be real? What’s the difference between education and learning? And what does global warming have to do with marketing?!

Here today, to answer these questions, is one of my heroes, Seth Godin!

Seth is an internationally renowned author and public speaker. His name is synonymous with marketing. For over 30 years, Seth has inspired countless individuals, teams, and tribes to think differently about marketing, leadership, and innovation.

Today, Seth and I sit down to discuss his latest book, The Song of Significance, a manifesto for teams desperately seeking ways to navigate the age of disconnection, AI, the educational system, and global warming.

Strap in for another mind-bending conversation!

Key Takeaways:

Introduction (00:00)
Judging a book by its cover: The Song of Significance (01:10)
AI, magic, and the future of education (05:22)
The half-life of companies (16:29)
Seth’s writing process (24:13)
Final questions (41:47)
Outro (44:41)

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🎤 Join me and ⁦Lawrence Krauss for an Onstage Dialogue ⁦at the San Diego Air & Space Museum Tuesday, Oct 17, 2023 at 7:00 PM: https://www.eventbrite.com/e/live-onstage-dialogue-brian-keating-lawrence-m-krauss-tickets-699430514497

➡️ Check out Seth Godin:

📚 The Song of Significance by Seth Godin: https://a.co/d/8nk6Ves

✍️ Seth’s Blog: https://seths.blog/

📚 The Carbon Almanac by The Carbon Almanac Network: https://a.co/d/8gyGW7V

📱 LinkedIn: https://www.linkedin.com/in/sethgodin

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