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How to Scale Personalized Video Thank Yous with JD from Evertrue

Missions to Movements

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Thanking Donors Quickly for Increased Retention

The chapter discusses the importance of thanking donors quickly to increase donor retention, emphasizing the significant lift on recurring gifts when donors are thanked within the first 24 or 48 hours. It also addresses the challenge of low retention rates within nonprofits and introduces the guest, J.D., who shares some interesting experiences before transitioning to the discussion on the importance of thank you notes in the nonprofit sector.

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